Most of the top results are written by the companies selling the tools
Most of the top results Google returns for the query “ai sdr tools” are pages published by companies that sell an AI SDR or an outreach tool, and several of those are the publisher’s own “best AI SDR” list. That says more about who writes these lists than about the tools on them. So the ranking is the least useful part of each page, and the price line the most useful.
A vendor can quote a rival’s rate correctly and still leave out the line the purchase turns on. When the agent has a message ready, who presses send? In most of these products the answer sits inside the vendor’s own dashboard as a switch: outbound on, or outbound paused. A switch says nothing about a single message or the research behind it. It also does not move with you.
Three designs, and three ways to pay
In the tools that run all four steps, the work is the same: research the lead, write the first touch, follow up, book the meeting. The definition stops there, with discovery calls and demos still handled by people, as the AI SDR page sets out. What changes is where the software’s authority ends. The tools split three ways: a platform that sends for you, a script you run that sends on its own under guards, and software that stops at a person.
One design sends for you. You build a campaign, the platform writes and queues the messages, and it keeps going while replies come back. AiSDR bills $1.50 per person contacted, and its pricing page describes the plan as built for teams contacting 1,000 or more people a month (AiSDR). The same page says Ami builds the campaign, runs it, and sharpens it as replies come in.
Two of the subscription tools sell a seat and then meter the work. Outreach prices a seat plus consumption-based AI credits, and its pricing page lists Amplify Essentials (10K credits), Amplify Core (25K credits), Amplify Plus and Amplify Pro with no published rate: the page says “Request pricing” (Outreach). Outreach describes an action as “generating a personalized message or completing an individual search”, and says “Credits are then deducted according to the predefined amount associated with each action”. Extra credit packs can be bought at any time.
Regie.ai prices the same actions in a smaller unit. Regie’s Pro plan is $49/mo for one person ($41 on annual billing) with 5,000 credits a month, its Team plan is $150 per seat a month ($125 annual) with 15,000 credits per seat, and Free is $0 with 250 one-time credits (Regie.ai). Those credits pay for researching accounts, drafting messages, enriching contacts and dialing. They also stop the work, because running out pauses all four.
Amplemarket sells a B2B contact database, AI intent signals, multichannel sequences and a dialer in one platform it calls Duo, and its pricing page says all plans include a free trial. Its cheapest published plan is Startup at $600/mo on an annual term. The dialer, Duo Voice, is not in that plan: it appears from the Growth plan up, which is quoted per team (Amplemarket). Salesloft publishes no rate: its pricing page is a Talk to Sales page, and the platform it sells there is Cadence, conversation intelligence, Deals and its AI agents (Salesloft). Reply.io’s AI SDR is Jason, and its pricing page describes Jason as handling “everything from finding prospects to sending personalized messages and managing responses” (Reply.io).
So the money arrives in three shapes: per person contacted, per credit of work, and per seat under a contact allowance. None of the three prices the thing that decides the buy, which is who presses send.
Two you run yourself: one asks, one sends under guards
AgentSDR and OpenOutreach are the pair you run yourself, and they disagree about the send. OpenOutreach is a GPL-3.0, self-hosted command-line tool: you describe your product and target market, it finds matching people from a licensed data provider, judges each against the profile it learned, writes each opener from that description, and sends it from your mailbox; its send guards, a sending window, a daily cap and pacing, decide when a message actually leaves (OpenOutreach). The README sets the size of a run in one command, openoutreach run 5, described there as “find five leads carrying an address, then send”. It describes no follow-up and no meeting booking, and no person approves a send, so it does two of the four steps the full job needs. That is a third design, and the guards that decide the send are configuration you own, readable before you run it.
AgentSDR is self-hosted with a screen on it, an MIT-licensed app for email, LinkedIn and WhatsApp outreach whose README says every reply is read, classified and given a drafted answer, and “You approve what goes out” (AgentSDR). The self-hosted setup is the other place to put the send under your own control.